Variety is the spice of your meat case.
Understanding and marketing to the diverse consumer will only increase sales and keep them all coming back. The fact is, muscle cuts preferred by Anglos are not the same cuts used in traditional dishes of other ethnic groups, who favor organ meats such as tongue and tripe, and cuts derived from other parts of the animal - such as oxtail. With a complete line of Excel® Case Ready Variety Meat in your meat case, you'll win the respect and business of both the multicultural consumer and the adventuresome Anglo gourmet.
Growing populations can grow your business
By 2020, the Hispanic population is projected to exceed 60 million in the United States. Every month, Hispanics make 26 grocery-shopping trips, three times more than the average consumer.* And the time is right to capture the market, as 94 percent of Hispanics shop at supermarkets, but more than half purchase their meat somewhere else.* Multicultural customers tend to patronize traditional butchers, believing that the beef they're buying is fresher than case ready or meat that is packaged in bulk. Our exclusive packaging process keeps Excel® meat products in a low-oxygen environment so they taste rich and stay fresh longer - both in the store and in the home. We also offer bulk product, to package yourself or put directly into your full-service case.
Talk the talk
A fresh-looking product is worth a thousand words. Still, people are more likely to buy from you if you speak their language. To help decrease the risk of trial and error and increase the chance of trial and success, Excel® Beef Variety Meats are supported with easy-to-read, bilingual labels, case dividers and rails strips which focus on freshness.
Packed by hand
Some cultures prefer their meat to be handled by people and not machines. Which is why each package of Excel® Beef Variety Meats is filled by hand - by professionals who are chosen for their hands-on product experience and cultural knowledge. When you offer our variety meats in your meat case, it shows that you take pride in every order.
Pioneering packaging formats
- Uniquely identified
- State-of-the-art technology
- Carefully designed packaging to protect product for arrival at your store
* El Mercado 2005: A Perspective of U.S. Grocery Shopping Behavior.
