Cargill Launches New Excel® Fresh Meats Web Site
December 06, 2006
WICHITA, Kan. – Cargill launched a new Web site (www.ExcelFreshMeats.com) for its Excel® Fresh Meats brand to provide customers with more information about the Excel brand and its promise of striving to provide a Genuinely Better™ experience.
The site contains downloadable beef and pork documents for retail and foodservice customers, detailed product descriptions for beef and pork, and a news room with the latest product news from Cargill. The new site also has increased usability, as it is HTML-based and does not contain Flash applications so that visitors with dial-up or limited Internet access can view the full site. The site is also easier to navigate for people with disabilities.
“We found that customers and potential customers want more information about the Excel brand available to them online,” explained Misty High, group brand manager, Excel Fresh Meats. “So we developed the new www.ExcelFreshMeats.com site to help meet that need.”
ExcelFreshMeats.com also links to www.GenuinelyBetter.com, a site that explains how Cargill Meat Solutions strives to be Genuinely Better every day through its heritage, people, products, processes and possibilities.
Excel® Fresh Meats is a brand of beef and pork products that Cargill Meat Solutions Corporation markets to its worldwide customer base of retail and foodservice customers. The Excel brand represents 85 percent of Cargill Meat Solutions’ beef and pork offerings.
Cargill Meat Solutions Corporation is one of the largest fresh, frozen and value-added beef, pork and turkey suppliers in the country. The business is a subsidiary of Cargill, Incorporated, an international provider of food, agricultural and risk management products and services. With 149,000 employees in 63 countries, Cargill is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit www.cargillmeatsolutions.com and www.cargill.com.
